How To Start A T-Shirt Business In Ghana

T-Shirt business
is bigger than what you think.

In major corporate houses,
churches, schools, sports clubs , political associations etc,
promotional t-shirts are becoming very popular as gift
items and more and more corporate or promotional shirts
are demanded in the market.

There are also quality designer type pieces with logos,
institutional advertising slogans and emblems made for end
users which is part of t-shirt business.

Gone are the days of putting on just anything that covers
nakedness, everyone whats to look trendy with the latest
fashion made of T-Shirts, making this product one of the
choicest to import.

Apart from China mainland, other main production centers
are Tirupur in Tamil Nadu, Mumbai, Kalkota, Delhi, and
Ludhiana where makers of synthetic t-shirt materials like
those used by Nike and Adidas for sports wears are found
in India.

Fabrics could also be sourced and t-shirts made out of it in
accordance with individual specifications depending on the
materials and fabrics that decides many features about the
t-shirt such as how well it gives its shape after wearing
(loose or fitted) and washing.

Selection of fabrics depends
on the purpose for which the t-shirts are made, For
instance,durable fashion t-shirts should be made from soft
and flexible or durable heavy fabric or non-shrinkable
materials like polyester or cotton blends.

But aside India, there are still other markets such as
Sydney in Australia, and Shenzhen in China where this
product could be sourced at great prices.

However, it is in every importers expectation to double his
direct purchase cost, having provided for other expenses
from total sales, thereby leaving reasonable profit margin of
at least 50% of total cost in pure profit.

Cost Associated With T-Shirt Business

Space|shop rental:

This is optional if you decides to supply
instead of displaying it in the shop, one can attach or share
with another or operate from a parking shop or cubicle to
avoid huge initial operating cost.

Transportation charge:

This comprising ticket fee of
between $500–$1000 per trip, and visa issuing
fee of $500 for 1 year multiple entry visa or $500 for
5years multiple entry visa.

Hotel accommodation charge:

Cheap hotel prices ranges
between $10 to $50 per night.

Cargo/ shipping/ clearing charges:

Depends on volume and
varies across shipping lines.

Profitability Analysis

This business yields profit in proportion to the invested
capital.

Requiring a minimum start up capital of $3000, unless one plans to go into partnership
with a permanent resident in the importing country to
eliminate transportation costs.

However, half of the initial capital goes into actual product
purchase while the other half goes into re-current
expenditure, After the product is imported and sold , an
approximate total sales of $4000 would be realized.

Approximate total sales = $4000.

Total expenditure
(Approximate re-current expenditure + Approximate
product purchase cost) = $3000 + $1500 = $4000 – $3000 = $1000 in pure profit.

The profitability of this business on the long run depends
on the rate of turnover ( how quickly stocks are sold and
replaced over time).

Hence the need to establish import/
supply relationship with heavy consumers of this products
such as: schools, churches, corporate houses, political
parties and party planners, sports clubs or training centers,
boutiques etc. to boost sales.

Conclusively, T-shirt business is a lucrative venture for
serious minded business persons, with sufficient investable
capital that doubles or in the least, yields quick returns
within the shortest possible time, depending on the
marketing strategy and sales potential of the importer/
trader.

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