How To Start A Beauty Salon In Ghana

A beauty salon is a great way to use your talents to help other people look their best. Learn how to start a beauty salon, from setting up shop to welcoming clients.

Figure out how much money you need

Starting
a business can cost a lot of money, and most
entrepreneurs don’t turn a profit for the first year or
two.

Here’s what to consider:
Can you still support yourself while your
business gets up and running? Calculate how
much money you need for monthly expenses,
how much of a cushion you have in savings, and
how much you absolutely must make each
month to stay afloat.
Come up with an operating budget.

Calculate
how much money you’ll need to run your
business every month. Include rent, licensing,
training, payroll, supplies and an emergency
fund.

Figure out how much you’ll charge for services.

Once you have an operating budget, you’ll know
how much money you need to break even each
month. To make a profit, though, you’ll need to
do more than break even. Estimate how many
services (such as hair cuts, colors, manicures,
etc.) you might perform in a week and figure out
how much they need to cost in order for you to
make money.

Keep in mind that though you need to
charge enough to be profitable, you can’t
charge too much — or you’ll drive away
customers. Try to set a price point that is
both fair for your clients and prosperous
for you.
Get an idea of what other salons charge.

Browse comparable salons in your area,
and take note of what they charge. Your
prices should probably be in a similar
range.
Do you need a small business loan? Make an
appointment with a loan officer at a local bank,
and ask him or her to talk you through the
process of getting a small business plan.

Before
you go, write up a quick summary of how you
expect your salon to be profitable — whether it’s
because you offer a unique service or because
there aren’t enough salons in your area.

Figure out how you’ll pay taxes

Paying taxes
as a small business is different than doing so as
an individual, so be sure to figure out what you
need in advance. To save yourself time and
trouble, consider enlisting the help of a CPA
while you set up your business.

Take care of any licensing

Unfortunately,
running a business means having to deal with
red tape and paperwork. Here’s what you need to
take care of:
Get a business license. All businesses in the
Ghana must be licensed. Check out the Small
Business Administration website for more help.

In Ghana, all personal appearance
workers must be licensed. That includes cutting
or coloring hair, painting nails, hair removal,
and makeup application. Rules vary by state, so
contact your local Division of Occupational and
Professional Licensing.
Make sure your salon can pass a health
inspection. To avoid fines or (even worse) being
shut down by the health department, make sure
your salon is sanitary and following the
guidelines laid out by your state.

Choose the right location

Location is critical to
the success of your business. Consider these
factors:
Get into a high-traffic area. Busy streets, malls
or spaces next to locations people visit often
(such as grocery stores) are ideal.

Try to have easy access. If parking is a hassle
and traffic is thick on the way to your salon,
people might not consider it worth the effort.
Stay away from the competition. Don’t situate
yourself directly next to another salon — you’ll
cancel each other out.

Instead, try to stake out
a place where you’ll be the only salon for a few
blocks.

Hire qualified and trained personnel

The
cosmetic procedures performed by untrained
personnel may cause health problems to the clients.

It is important that you hire only qualified and well-
trained beauticians, stylists, and other personnel.

Keep your clients satisfied

It is important that
your business create and maintain the desirable
reputation as a quality hair and salon operation, so
that your clients keep returning for maintenance.

Try
to give them the best possible experience each time,
and go out of your way to make them feel valued.

A salon’s best marketing tool is word-of-
mouth. If a client is happy with the results, he or
she will come back to the your salon; after all,
it’s a question of trust. Satisfied clients can
then help advertise your business to their
friends, family, and colleagues. Word can easily
spread about the great look and outstanding
personal service that your salon provides.

Collect contact information from your clients
e.g. an email address or cell phone number, and
if you have a computerized system you than
then easily text or mail them with updates on
new products/services, and any special offers
you have.

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