How To Set Up An E-commerce (Online Store) In Ghana

The internet has been described as the best place where people do business transactions successfully.

This concept has been applied in different kinds of business sectors across border.

Not leaving behind the small and medium scale entrepreneurs who are willing to start little in their capacity and wax stronger soonest.

Starting an online E-Commerce store is a good business that cannot be ignored by store owners who stock goods and want to meet their target customers anywhere in the country.

Starting an e-Commerce store is not that difficult when you have products to market. You only need a registered domain name, a powerful e-Commerce website, a unique selling proposition (USP)/niche, and a good warehouse or outsourcing for goods.

The next is to promote and market your e-Commerce website to your prospective customers.

Getting buyers is the key to success in e-Commerce business but using Google AdWords and other social media like Facebook promotion campaigns will get you noticed as quickly as possible.

However, the following will guide you through what it takes
to open and successfully operate an online eCommerce
store in Ghana.

1. Create A Compelling Business Plan

You must create a business plan for your eCommerce store
so as to be sure of the requirements and income projection.

The business plan should include the feasibility study on
the market opportunities in the business.

So far, many
eCommerce store owners have been able to give
testimonies on their progress in the business.

Study about
the existing eCommerce businesses in Ghana and follow
their good examples.

Research about the particular products you want to sell
online and understand the pros and cons.

Weigh it before
jumping into it. Perhaps you’ve already got an idea of the
type of products you want to sell online but you must also
have it in mind that certain specific products interests
online goods buyers more than the others.

Example, selling
vegetables online in Ghana will not move as fast as selling
mobile phones online will move.

Your business plan must be bankable in case you may
need to attract investment or raise money for the
eCommerce business.

In addition to your own effort, hire
professional business consultants, planners. and lawyers
to assist in your eCommerce business plan if you plan to
go big.

2. Develop A Robust eCommerce Website

Have it in mind that before you can make a huge profit in
your eCommerce business, you must apply the right
concept and design a creative eCommerce website that is
capable of attracting and keeping customers. This is very
important.

Get a website that resonates with the products
you are selling.

Most of the daily needs of your Customers
might be, Shirts, Shoes, Gadgets (phones, computers,
modems,) etc.

Get an eCommerce website that fits the
products.

What are the modes of operation ? Are the goods going to be
imported or manufactured in your home country ? If shipped,
how many products are you ordering from abroad? And if
its local, what is the size of your warehouse and what are
the qualities of such product? These are the questions you
need to ask yourself as an online eCommerce business
owner.

These will be included in your website design
structure as well as in your business plan/proposal .

Your
website must be easily accessible, fun to navigate through,
and friendly designed.

3. Have A Niche And Unique Selling Point

Your product must be able to meet the needs of your
customers in Ghana.

Having a specific niche will help you
to create an atmosphere of meeting your clients demands.
Know what people are looking for and give it to them
professionally.

The type and quality of service delivery will
determine your customer base.

Your unique selling point must also be believable,
reasonable and tangible.

Customers are looking for things
that will ‘WOW’ their imagination, but at the same time, be
original and don’t use gimmicks on your customers.

As a
matter of fact, you must offer a friendly purchasing pattern
in your eCommerce price list. This will make your
customers stick with you.

4. Register Your Business And Domain Name

Registering your business name is expedient before
starting.

This is a public business, weather you like it or
not, what you are selling will broadcast you.

You must
make sure you register with the relevant authority in your
country before starting the business.

If you are in Ghana
and plan to go big by having your own goods stocked in a
warehouse, you must register your business with the
Corporate Affairs Commission of Ghana.

The authorities
can make the business uncomfortable for you if you refused
to get the required papers for it.

Before registering your business and name with local
authorities, you need to choose a brand name that will suit
that type of eCommerce business.

Name that will appeal to
your online target customers who are probably watching
and are willing to patronize you.

Your name must be very
short and easy to memorize. You can choose names like,
echop, eprice, emart, or you could even use your name for
it. It all depends on how creative you are.
The next is to register your domain name on the internet.
This will make you secure a full time web presence to reach
your target customers.

Choosing and registering a unique
domain name will not only make you visible online, but it
will help you reach your target audience. Your web
designer must help design your eCommerce website in such
a way that it will be a very persuasive, and appealing to
those who will go there to purchase goods.

You must know
that, this area takes the vital part of opening and operating
an eCommerce store.

5. Get A Warehouse And Show Room

Your warehouse is also very important. It is where you
house all the goods ordered from abroad or from the local
manufacturing firms.

The goods stored in the warehouse
must also be available in the showroom (online and office
location).

Your showroom must be able to portray or
display the products that are available in your eCommerce
online store in case of inspection and make believe.

Location is a decent environment will be ideal because a
good number of people may just decide to visit the store
and buy.

Especially people who lives near your offline store
location. Some may just come as a way of getting
acquainted with your company – the company they have
become fond of.

Your warehouse can be anywhere that is
convenient to you.

6. Promote Your Online Store

You must also understand that the backbone of every
business is the amount of awareness created about it.

You
must be able to promote your eCommerce store throughout
anywhere and anyway you can.

Your target customers are
online and as such, you must be able to reach them through
the right online platforms.

One of the best medium to reach
your online target market is social media (Facebook,
Twitter, Google+, YouTube, LinkedIn, Instagram) and so on
will help your customers locate your store online.

You have to do this by creating robust social media pages
on the said platforms and promoting those pages to gain
much fellowship. Share it with and through friends, families
and associates. You can advertise through Google
Adwards.

Your eCommerce business need proper
introduction to the market before it can start selling.

Make
your online store known.

Create A Blog For Your eCommerce Site

Blogging is another area you can get customers.

You will
do that by creating a special blog section on your
eCommerce website telling people about your products,
brand , vision, and mission statements. You can also leave
a feedback page inside the blog post.

This will make
prospective customer order and also give relevant
comments that will help the business.

Lastly, Advertise your product in the newspapers and
magazines.

A lot of retired and top class elites read them
and these are the type of people that really sit at home and
order from your eCommerce website.

Subsequently, you
can take your online store to the broadcast media.

7. Take Care of After Sales Service

Your customer service agents must be available for calls at
all time.

The bane of running an online e-Commerce store is
customer relations and this article will not be complete
without talking about customer service in your e-Commerce
business.

Before a customer can reach a level of being
convinced to buy a product online, your customer
representative must be able to reach the heart of the
customer and win him.

It doesn’t stop there, the customer representative must be
able to follow the customer until the goods ordered are
delivered to their door step. After you have delivered the
product, don’t forget to call the customer again and ask
maybe the product delivery was prompt and done without
any grouse.

Don’t also forget to say thank you to them.
This way, the customers will know that you love them and
you have them at heart.

Remember that your price tag must be fixed and there
shouldn’t be hidden charges that will scare your customers
away.

Price is your final appeal to get your customers and
convincing them to buy your products online.

Price will
also give you an edge over competitors apart from having a
Unique Selling Point.

With these points, you can build a massive eCommerce
website in no time.

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