Party manifesto refers to the public declaration of principles, policies, purposes and cardinal plans or programmes which a political party intends to adopt on all subjects when it comes to power. It includes the aims and objectives of a political party.
Importance Of Party Manifesto
1. It gives direction to party programme of action.
2. It shows the ideological direction of the party.
3. Party manifesto explains how th party intends to achieve its programme when it comes to office.
4. It is usually a magnetic pot to the electorate which attracts more support and followership to the party.
5. It helps the electorate to have insight into the aims and objectives and planned programmes of the political party.
6. It tries to educate the electorate.
7. It helps the electorate to access the party.