How To Market Your Business In Ghana

Learning how to advertise & market effectively with a limited budget is one of the marketing challenges faced by most business owners everywhere around the world.

In order for your business to be successful, you have to define who your prospects are and then iterate how you plan to reach them.

You also have to figure out what’s the best way to promote your business as well as how you can advertise your business in the most affordable ways?

When you are using advertising to create awareness of your business you automatically increase your reach and the number of possible sales conversion.

It’s been found out that companies that advertise are more likely to be remembered by consumers at the point of sales.

It doesn’t matter if you’re just starting out on your entrepreneurial journey or have been in business for years,

these proven marketing tips will help you market your business and find new customers even with a shoestring budget.

1. DISTRIBUTE BUSINESS CARDS

Get a quality business card for your business and whenever you meet people in events, pass them one.

READ ALSO: How To Register Your Business In Ghana

Let your business cards be in the hand of anyone who can help you in your search for new clients.

2. FREE GIVEAWAYS

Giveaway household & office items such as pens, calendars, key chains, bottle openers, caps and T-shirts that have the brand identity of your company.

3. ADVERTISEMENT

Advertise Your Business, Services and Products.

4. ORGANIZE AN EVENT

Organise an event or activity where you can promote your brand: for example, a fashion show, book workshop, talks show, exhibition, etc.

5. PUBLIC AD SPACE

Rent advertising space in public transport vehicles where you can place your posters.

6. FLYERS

Designing and sending out flyers.

You can distribute your flyers on the street or place them on cars. Avoid posting indiscriminately.

7. THROUGH POSTERS

8. EMAIL MARKETING

Either to customers who have previously given you their email address, or people who have subscribed to your newsletter .

9. SOCIAL MEDIA

Spend as little as 1$ advertising on social media. This can be achieved via paid or organic marketing.

READ ALSO: How To Start An Online Bulk SMS Reseller In Ghana

Set up your business profile or page on LinkedIn, TrustOrRun, Facebook, Google Plus and Twitter. Be sure your business profile includes a good description, keywords and a link to your website.

If you’re in the clothing, fashion, beauty, entertainment, design, photography, food, jewelry, or a similar lifestyle-niche business, you’re a natural fit for image sharing on Instagram, which can generate great exposure with high-quality photos of your products.

10. YOUTUBE

Upload videos on YouTube. Create a video that shows how your products work. Send your video link to your friends and encourage sharing.

11. NETWORK WITH OTHERS

Network with others who are doing the same type of work you are. They can serve as a good source for referrals.

12. MAGAZINES/NEWSPAPERS

Publish an ad in a popular magazine: For example, in a journal related to the theme of your product or service.

13. ONLINE ADS

Rent ad space on websites that provide opportunities to place your ads on them in exchange for a periodic payment.

14. CONTENT MARKETING

It is one of the most cost-effective means of getting free traffic from search engine.

Create a variety of content types such as articles, blog posts, infographics, or images and distribute them on several channels.

To get the most out of your blog, you will need to set aside some time every week to write quality content.

The benefits of a blog increase manifold as you increase your publishing frequency.

15. RUN A PROMO

Offer deals and coupons and make sure you publicize it.

You can also run competitions but make the prize something desirable and related to your business — it could be a free gift basket of your products, for instance, or free services.

Finally, not all these marketing channels will work for your business. Following careful analysis and test running, you can then make a decision on what works best for you.

Leave a Reply

Your email address will not be published. Required fields are marked *