In recent years, with increasing demand for professionalism, learning through seminars has become the preferred method of learning for many professionals and organizations.
This has made the Seminar Production business to become a very viable business in most countries.
Instead of enrolling in a school and spending 2-3 years learning all the things they want to learn along with those they don’t want to learn, people are getting more willing to pay for 1-2 days seminars and learn just what they are interested to learn.
Seminar Production is a business that is easy to set up and operate and a hidden gold mind.
If you follow all what We are about to share with you, We guarantee you to make it big time in the business.
These are 8 simple steps to follow and anyone can get them right.
Step 1: Decide Between Speaking And
The very first thing you need to do in getting into Seminar
Production business is to decide between producing
seminars only and producing and speaking in them.
producer only, you know your work begins with identifying
an area of need in the society, getting resourceful people to
address that need in the best way possible while satisfying
all the parties involved.
As a producer and speaker, you have to do everything the
producer does and be the one still, to address the need
As you choose to go into this business , it is important
you first make this decision. Note that most of the money is
in the production.
Step 2: Polish Up Your Skills
If you choose to be the speaker, you need to polish up your
public speaking and teaching skills.
People love to listen to
someone who is interesting, lively, passionate, charismatic,
intelligent and practical.
If you are cold and dull, you will
bore the audience, even if you are making sense.
If you choose to be the producer, you need to be a full time
entrepreneur. You need to be innovative, dynamic,
hardworking and friendly. You need to get your
management and marketing strategies right and be the best
in what you do.
Beware of competition. If you don’t have
any competitors when you begin, you will soon have them.
Step 3: Do Your Market Research
Doing a market research to find out what gap of knowledge
needs to be filled is the third thing to do.
A society with a
very vibrant economy and business climate like Ghana will
need lots of seminars around business, investment and
professionalism; one in which people are so conscious of
education will need seminars around education, research,
What do you think a society that
upholds agriculture, will need? Do your market research,
finding out what people are willing to pay so much money
to learn about.
Step 4: Choose Your Niche
You need to decide which group of people you will be
targeting with your seminars.
Decide if you will be going for
business men and women, for professionals, for students,
for job-seekers, for religious bodies, for non-governmental
organizations, for companies, for couples, for singles, and
so on. From your market research you will be able to make
this decision and also go on to decide on what your
seminars should center on (i.e. what topics to address).
We advise that you go for providing very practical than
More people will be willing to pay
to learn how to produce animal feed locally than to learn
how to lead people. See ‘ How To Choose An Audience For
Your Seminars ’ for more.
Step 5: Look For Speakers
In every society and community including yours, there are
people who hold considerable knowledge on subjects that
people are seeking to learn about.
Some of these people
can boast of many years of experience in a particular field,
on top of the knowledge they have. Some are even
renowned consultants and household names in your
society. These are the people you need to look out for.
However, get resource persons who will be practical in their
approach and speak from experience . If possible, get
people who have established themselves as gurus in
whatever they know.
Step6: Work On The Logistics
In the seminar production business, this is where the bulk
of the work lies.
The logistics has to do with getting the
best venue for the seminar, getting the speakers and
facilitators ready and well taken care of, marketing the
seminar, registering the candidates before and on the day
of the seminar, following up on the candidates to ensure
they make it to the seminar, getting in place all the tools
and equipment necessary for the smooth and exciting
delivery of knowledge during the seminar, and so on.
The success of the seminar depends a lot on this. You may
need to hire someone fully or temporarily to provide you
support in this.
Step 7: Get Your Seminar Production Started
Like many other businesses, the business of seminar
production is one where you start and grow to polish up
your flaws and keep improving until people think you are
the best in what you do.
So get started even if you don’t
have everything in place. However, make sure there is
remarkable improvement with each seminar.
People may be patient with you for the first two to three
seminars but if you keep disappointing them, you will soon
have an uphill task convincing them to attend; except you
change your subject of interest or target audience.
things like your time-consciousness, your organization,
your presentations, neatness of the environment, comfort of
the venue, dressing of the facilitators and speakers, etc. all
end up counting for much.
Step 8: Get Feed-Back & Do Follow-Up
One thing that may just make the difference between you
and other persons doing the same business is the fact that
you take the pains to find out what the participants have
gained and how they feel about each seminar.
assume they are happy because you saw them smiling at
the end of the lesson . Don’t also be so passive in finding
out their impressions. Let this be an integral part of what
you do and a priority.
Of course if you want to grow in any
business, you will give it all it deserves.
So, produce detailed questionnaires for your seminar
participants to fill at the end of each session or lesson.
Encourage them to be honest as they fill it and let them
know why the information is important to you.
response sheets and make sure you act on the information
on them as soon as possible.
Apart from getting feed-back from your seminar
participants, it is also important to follow up to see how the
participants are able to practice what they learned.
them, visit them and find out what they are doing with the
knowledge they got. Help them wherever and whenever
they are stuck. It is more than just a business. It is a
Cultivate the relationship well and you will
always have a full hall at your seminars. Don’t forget to