Due to the number of people showing interest in the Bulk SMS Business in Ghana, We’ve taken time to research the Bulk SMS Resellers business and all the necessary thing you need in place to get started.
Bulk SMS is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals. It is used by media companies, enterprises, banks (for marketing and fraud control) and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing.
Bulk messaging is commonly used for alerts, reminders, marketing but also for information and communication between both staff and customers. Bulk SMS system lets you deliver SMS messages to mobile handsets almost anywhere in the world.
Why Bulk SMS Is A Good Business- Since Bulk SMS is a platform where you can send customized SMS to several group of people, it is then natural that many individual businesses, and companies would want to use the services to reach to their customers. Therefore, being the one offering the service or providing the platform through which they can do it is what brings about the business we are talking about.
You can therefore make good cash running this business to assist those who are ready to pay for the service to save their time, or because they don’t know how to go about it.
On this article, We will show you a complete guide on how to start bulk SMS business in Ghana and make good money. You can only start a bulk SMS business as a reseller because operating as a wholesaler require huge capital, something similar to being a network service provider, which involve a lot of money.
How Profitable Is Bulk SMS Business In Ghana
According to expert analyses, potential for profitability in bulk SMS business is high in Ghana because its usage is in tandem with the growing numbers of GSM users in the country. In addition, business managers, marketers and advertisers are turning to the regular use of bulk SMS to reach both existing and prospective customers. They prefer the bulk SMS service because of the following reasons:
1. Bulk messaging reaches individual customers directly and deliver messages to the right target promptly.
2. In just a few clicks, businesses can pass important and urgent message to specific group or category of customers at the right time, with less stress and low cost.
3. Bulk SMS is the most popular medium of marketing and Broadcasting businesses nowadays.
4. Bulk SMS quickly generate quick sales, leads and increase a business chances of making immediate profit.
5. It enables automatic circulation of information that may be important to groups, customers etc.
6. Bulk SMS creates room for businesses to have rewarding engagement with their customers.
As businesses and organisations Needs for the use of bulk SMS increase, so is the chances of entrepreneurs to make profit from bulk SMS reselling.
5 Major Types Of Bulk SMS Services
1. The Promotional Bulk SMS: The promotional bulk SMS creates awareness about brands or product and sends regular updates to customers about upcoming events, new product, service and launches.
2. The Transactional Bulk SMS: This type of bulk SMS sends reminders, alerts of events to customers.
3. Voice Call Alerts.
4. Missed Call Alerts.
5. Short Codes Solutions.
We believe with the above information so far you have known the basics, potential profit and types of bulk SMS businesses in Ghana.
Note also that the Ghana Communications has certain rules and guideline that govern bulk SMS as well other Value Added Services operations in the country. Get acquainted with them to avoid unwarranted sanctions.
Let us now look at the steps you need to follow to start a profitable bulk SMS business in Ghana.
How To Start Bulk SMS Business In Ghana
If you have made up your mind to start a bulk SMS reselling business in Ghana, follow these steps:
1. REGISTER WITH A BULK SMS WHOLESALER OR SERVICE PROVIDER
Since your business is to be trading (i.e. buying and selling) custom SMS units, registration with a custom SMS whole seller is the first requirement.
A good number of the Middlemen create a reselling portal for their customers, whose clients would be buying SMS units from and send them to the intended destinations.
There are certain charges you have to make for registration for the platform provided. The fee varies according to wholesalers. Do your research and choose suitably.
2. BUY CUSTOM SMS UNITS
The registration process is followed by a purchase of a specific volume of custom SMS units to get started.
Subject to your budget, you can start with 10,000 units, your account will be credited by the number of bulk SMS units you bought.
The wholesaler will then forward your detail and the guidelines for setting up your portal to you. By now, you have taken a stand to do the business proper.
3. CUSTOMIZE YOUR SMS RESELLING PLATFORM
Initially, your portal will look similar to the website of your bulk SMS service provider.
You therefore need to customise it with a unique domain name, logo, motto or slogan and create reasonable content to get your business off the Middleman’s web, and design your portal to suit your business interest.
At this point, it is important that you add your contact information so that your prospective customers can easily contact/reach you.
4. ADVERTISE/PROMOTE YOUR BUSINESS
Like any other business in Ghana, if you don’t create awareness, nobody will know about the existence of such a business.
Therefore, you have to promote your bulk SMS business on different online and offline platforms to capture peoples’ attention and convince them to do business with you.
Advertise More on Facebook Pages and other social media channels to Get more Customers/Clients. Popular blogs can also help immensely.
We have carefully analysed everything you need to know and every step you need to take to establish a profitable bulk SMS business in Ghana. We are very sure it was helpful.