The hotel business is another lucrative business that is currently booming in Ghana. This article is going to discuss how to start a hotel business in Ghana.
There is real money in hotel and hospitality industry and you can become part of it starting from today.
For a small starter, your hotel don’t have to be big, just something small in form of a mini lodge, beer parlor, and small restaurant.
Ghanaians are heavy spenders when it comes to merriment and good life and hotel business in one avenue through which you can tap from such heavy spending.
What Is Hotel ?
A hotel is a commercial establishment that provides lodging meals and other guest services.
Hotels can be rated from 1 star to 5 star, depending on the services they render.
Now that we have a clear idea of what a hotel is all about, we can now proceed into discussing how to start a hotel business in Ghana.
HOW TO START A HOTEL BUSINESS IN Ghana
1. CHOOSE A GOOD LOCATION
The success of your hotel business is highly dependent on the location where it is situated. Always have it in mind that the location will have a huge impact on the volume and type of customers that will patronise your business.
The scale and class of your hotel will in a long way affect where you intend to locate it. For example, if you intend to set up a low or medium class hotel, it should be located in busy places such as areas surrounding travel terminals. But if your intention is to set up a high end hotel business then you might consider locating it in a more serene environment for high end customers.
As with any other legitimate business in Ghana, it is imperative and very important that you register your business with the relevant government agencies.
3. SET UP YOUR STRUCTURE
After completing your location selection and registration, you can then proceed to put some structures on ground. One of the most important selling points of a hotel business is the quality of the structures that is put on ground.
Customers will easily pay good money for a well furnished and well finished accommodation. In as much as you need to work within your budget, it is important that you make sure the structure is of a good quality to attract large number of customers.
Pay close attention to the finishing such as furniture, beddings, and other aesthetics. Also ensure that the exterior of your hotel is painted in bright and exciting colours.
As usual you need to make provision and space Equipments such as generator to cater for the epileptic nature of power supply in Ghana. It will be a huge let down to your business if your guests are left without power.
You will also need to make sure you have constant water supply in your hotel. If the public water is not available you will need to sink a borehole.
4. EMPLOY STAFFS
For a start, you will need to hire the staff that are essential for the running of the hotel.
You will need at least A:
Bar attendants And
While hiring staff it could help to poach some experience staff to help you bring the green hands up to speed.
It is also important that you enrol your staff to embark on hospitality training courses in order to continuously improve their skill set.
5. CREATE AWARENESS ON YOUR HOTEL BUSINESS
A key way of ensuring your success in this business is advertising. It is of no use to put up a good structure, hire staff and doing your registration without attracting the all-important customers.
Create public Awareness, And even share banners/flyers to people. You can also offer free Night party on the successful launching of your hotel business. It really Helps.
Do not get tired of advertising your services. You can actually start off by offering discounts to new customers. This will attract them to try out your services.
REQUIREMENTS FOR SETTING UP A HOTEL BUSINESS
2. Nice Location
4. Marketing Strategies
5. Business card/Flyers
IMPORTANT REASONS WHY YOU NEED TO START A HOTEL BUSINESS IN Ghana
1. It creates Additional Streams of Income.
2. Employment Opportunities.
3. Financial Freedom.
4. It is a Lucrative and Profitable Business.