Change your perception
SO you want to become self-employed ?
prepared for the challenges involved? Are you prepared
to give your project all it requires to succeed ?
mentally prepared to become your own boss ?
feel these are just casual questions but We want you to
know that they are realistic questions.
Most people quit
their jobs and go solo without being mentally prepared
for the process and that’s why they fail.
To become self- employed and succeed at what you do;
you must change your perception.
You must transit from
a mentality of dependency on your boss to being
You have to take control and be responsible
for your actions.
You must be accountable and most
importantly; you must be prepared to face
disappointments, you must be prepared to fail because
failure is a pathway to success.
Identify your core skill
What are you quitting your job on? What’s your leverage?
What service can you offer in exchange for money that
people are willing to pay for ?
What are your core skills,
talent, hobby or passion ?
If you want to be a successful
self- employed entrepreneur, then you must answer
Find opportunities that others miss
“A good businessman must have nose for business the
same way a journalist has nose for news.
eyes, ears, nose, heart and brain are trained on business,
you sniff business opportunities everywhere.
where people see a lot of obstacles,
We see a lot of
At times, there is something instinctive in
me that tell me a business opportunity exist even at a
place where others see nothing.
That is what makes me
different, maybe unique.
The first key to becoming a
successful business owner is finding the right
opportunity; an opportunity that others fail to see.
the word “learn” because entrepreneurship is a learning
process; you must keep learning from the day you start a
business till the day you quit the game.
“One of the most stupid things to do is to pretend you are
When you pretend to be smart, you are at the
height of stupidity.” – Rich Dad
We used the word “learn” because you can never become
perfect at spotting good business opportunities; you just
have to keep learning and improving your business skills
Becoming a successful entrepreneur or
building a successful business lies in your ability to spot
business opportunities that others miss; you must be
able to see opportunity in problems.
“Behind every adversity is an opportunity.
If you lament
over the adversity, you will miss the opportunity.” –
Ajaero Tony Martins
Learn how to raise money
“Capital can do nothing without brains to direct it.” – J. Ogden Armour
The second key to becoming a successful entrepreneur is
to learn how to raise capital.
We have said and written it
countless times that one of the fundamental function of
an entrepreneur is to raise capital; by any legal means
If you don’t know how to raise capital; forget about
becoming an entrepreneur.
As an entrepreneur, you must
learn to raise capital internally; as well as externally.
Cash flow is the life blood of a business and it’s your job
to make sure that cash continuously flow into your
Show me a successful entrepreneur and We will
show you an individual that knows the intricacies of
“There is one paradoxical characteristic every
entrepreneur must possess to succeed. An entrepreneur
must be able to persuade his debtors to pay their debts
promptly and at the same, must tactically delay
payments to his creditors” – Ajaero Tony Martins.